Mattress Firm
Social Media
Mattress Firm, though a mattress retailer, strives to make connections via social media to meet the interest of consumers on a human level. This allows for unique opportunities to create social media content that brings mattresses and sleep to the forefront and connects them to their customers.
Evolution of Sleepwear
The Metropolitan Museum of Art of New York City has announced the theme of the 2020 Met Gala and the accompanying Costume Institute exhibition: "About Time: Fashion and Duration."
Mattress Firm capitalized on this event by highlighting how sleepwear has evolved through out time. I storyboarded concepts, sourced imagery and coordinated with animators to create a unique and cohesive design that pulled from various decades.
Storyboarding, InDesign, Illustrator
The Power of
The Power Nap
Animated Instagram story to promote Mattress Firm's latest articles on their new blog site, Sleep.com. Creative included variations to support in feed and different platform needs.
Storyboarding, InDesign, Illustrator
Sunday Scaries
During Stress Awareness Month Mattress Firm initiated the Sunday Scaries campaign. This series helped promote Mattress Firm's new blog, Sleep.com, by teasing articles advising ways consumers could achieve better sleep when stressed.
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Storyboarding, InDesign, Illustrator
