Legacy of the Heart
Logo Design
Legacy of the Heart is a Ronald McDonald House Greater Houston Planned Giving Program that allows donors to honor their memory through meaningful charitable contributions.
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Ronald McDonald House requested a logo that shows a literal connection of the House with the hearts of those who leave their legacy – an everlasting bond with Ronald McDonald House Greater Houston. Here we've provided three unique creative concepts to showcase how we can communicate Legacy of the Heart's mission.
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Copywriter: Kevin Eisenbaum
A Letter to the House
The Personal Touch
There’s a reason people appreciate a handwritten “thank you” note or a love letter: it shows individualized care that comes from the heart. Every one of these letters and notes end the same way – we sign our name as a final personal touch.
In the same way, this logo is a last love letter to Ronald McDonald House Houston – showcasing our legacy as a handwritten signature and an extremely personal decision.
CONCEPT 1
A Warm Embrace
Lasting Support
We don’t like to see our gifts as simply a monetary donation. We want to know there is meaning behind our giving. In this logo, we depict your legacy as a warm embrace with the heart at the center.
You could call it a hug of support.
You could call it a passion for the cause.
Just know, your gift is a living, breathing act of kindness that will embrace the house for generations.
CONCEPT 2
House Meets Heart
Your Gift is Our Foundation
What keeps our house a home for families who need it most, are the gifts that make it all possible.
Through this logo design, we’ll show a literal connection of the House with the hearts of those who leave their legacy – an everlasting bond with Ronald McDonald House Houston.
CONCEPT 3
CONCEPTS OVERVIEW
